Transdev, which operates bus services across Keighley, Ilkley and Skipton, has announced it's extending its £1 evening bus fare offer for three months.
The deal - which puts fares at a one-off £1 per trip after 7pm - was first introduced last June to encourage more people to get out and about spending money with local businesses in the evenings.
Transdev says the £1 evening fare helped it attract more customers back to its buses, with numbers on board during 2021 reaching 85 per cent of pre-pandemic levels – having plummeted to just 5 per cent at the peak of the first lockdown in March 2020.
Commercial Director Paul Turner said: “We originally created our £1 after 7pm fare deal to support Yorkshire’s evening economy and help everyone to enjoy travelling safely for less.
“We know from experience that our buses can play a vital part in Yorkshire’s economic revival beyond the pandemic, and with that in mind, plus the fact that it’s clearly helping to attract more people to return to the bus, we’ve decided to extend our £1 anywhere to anywhere evening fare deal all the way to the end of March.
“All of our buses are clean, safe and ready to go as they always are, and with this extended low fare, we hope to play our part in helping Yorkshire’s night-time economy to recover quickly in the first three months of this year.”
The £1 fare is available until 31 March 2022 at any time after 7pm on any Transdev bus in Yorkshire and over the Pennines into Lancashire for any single journey, regardless of the distance travelled.