Bus operator The Keighley Bus Company has confirmed the Government-supported £2-a-trip ‘Price Drop’ fare cap is to continue throughout its network until October.
The low fares have been attracting record numbers to ditch the car and switch to the bus for work and leisure
The Government has confirmed plans to extend its support to bus operators, which means that a single journey on all parent firm Transdev’s buses, including those run by The Keighley Bus Company, will remain at just £2 until 30 October, slashing 46 per cent off the cost of a journey on its Dalesway route between Keighley and Skipton.
Today’s announcement also means the fare cap, promoted by The Keighley Bus Company under its ‘Price Drop’ brand, will then be pegged back at £2.50 until November 2024, with a Government review of the initiative’s effectiveness planned ahead of that date.
For journeys on The Keighley Bus Company routes and other Transdev buses wholly within West Yorkshire, the £2 fare cap is already in place and will remain so, with support from directly elected Mayor Tracy Brabin, through the Bus Service Improvement (BSIP) programme.
Customers making longer distance journeys across Transdev’s network can look forward to making the biggest savings this summer and beyond, including on these popular one-way Yorkshire trips:
· £13 off Leeds to Scarborough or Whitby by Coastliner, saving 87 per cent
· £5.50 off Leeds to Ripon on The 36, saving 73 per cent
· £3.40 off Bradford to Harrogate on FLYER A2, saving 63 per cent
· £1.70 off Keighley to Skipton on Dalesway, saving 46 per cent.
Transdev Commercial Director Paul Turner said: “We are delighted to continue our participation in this extended fare cap, not least because we have seen record-breaking numbers of customers choosing to travel with us already, with every likelihood that this will continue.
“On some of our most popular routes, we’ve seen double-digit percentage growth in customer numbers – with especially strong gains on our longer interurban routes like Dalesway, where the savings are most significant.
“Our Transdev Treats vouchers are exclusively available free to our customers and give even more opportunities to save money on admission and refreshments at popular venues. We’re constantly looking to extend this scheme as a unique additional benefit to further cut the cost of family days out by bus and support our region’s visitor economy..
“We currently work with many attractions, including castles and museums, cafes and tea rooms, all with a Transdev Treats voucher available free from the bus driver at the start of a journey with us.”
Transport Secretary Mark Harper said: “Taking the bus is the most popular form of public transport, and millions of people rely on these vital services every day.
“That’s why we are investing half a billion pounds to help people save money amid cost of living pressures and continue to level up transport in all parts of the country, doing our bit to help halve inflation and grow the economy.”
Full details of all routes and timetables across The Keighley Bus Company’s network serving West and North Yorkshire are available online at: transdevbus.co.uk/keighley, and on the free Transdev Go mobile app.
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