The Keighley Bus Company has welcomed the extension of a government scheme which sees fares for any single bus journey capped at £2.
The initiative, promoted by the bus firm under its ‘Price Drop’ brand, means a single journey on all Transdev buses in Yorkshire and beyond will remain at just £2 until 30th June, cutting the cross-border Keighley to Skipton journey on the Dalesway route by 46 per cent.
For journeys on The Keighley Bus Company’s routes and other Transdev buses wholly within West Yorkshire, the £2 fare cap is already in place and will remain so, with support from West Yorkshire Mayor Tracy Brabin, through the Bus Service Improvement (BSIP) programme.
Customers making longer distance journeys across Transdev’s network can look forward to making the biggest savings this Easter and beyond, including on these popular one-way Yorkshire trips:
- £13 off Leeds to Scarborough or Whitby by Coastliner, saving 87 per cent
- £5.50 off Leeds to Ripon on The 36, saving 73 per cent
- £3.40 off Bradford to Harrogate on FLYER A2, saving 63 per cent
- £1.70 off Keighley to Skipton on Dalesway, saving 46 per cent.
Transdev Commercial Director Paul Turner said: “The £2 single fare has helped to generate double-digit percentage growth in customer numbers on some of our most popular routes, including on our Dalesway route between Keighley and Skipton. We’ve seen particularly strong gains on our longer inter-urban routes where the savings are most significant.
“Our Transdev Treats vouchers are also exclusively available free to our customers from the driver as they begin their journeys, giving even more opportunities to save money on admission and refreshments at popular venues.
“Examples include the beautiful Harewood House, which is offering half price entry for those who travel by bus with us, and many more including castles and museums, cafes and tea rooms – plus discounts on open-top bus tours in York and Manchester, all with a Transdev Treats voucher.”
Transdev’s own customer surveys show the £2 fare cap is attracting cost-conscious motorists to leave their cars and use its buses. The results indicate a record 59 per cent of customers on some of its most popular routes have access to a car but are choosing to leave it at home and go by bus instead.
Buses Minister Richard Holden said: “Bus travel should be accessible and affordable for everyone. We know people are struggling with rising costs, which is why we’re extending the £2 bus fare cap and continuing to put money back into passengers’ pockets.
“This will help to ensure people can get around easily, no matter where they live – connecting them with work, education and doctors’ appointments as well as friends and families – in turn, strengthening communities and growing local economies.”
Confederation of Passenger Transport Chief Executive Graham Vidler said: “The continuation of the £2 fare cap is a welcome boost for passengers, reminding people that buses are a stress-free, affordable and environment-friendly option.
“Alongside low fares, passengers need the Government to continue to invest in bus services to help maintain connectivity, no matter where you live.”
The £2 fare cap extension is also being praised by tourism body VisitEngland. Director Andrew Stokes, said: “As we head towards the Easter break, this is welcome news, supporting people to take day trips and mini breaks by keeping travel costs down.”
Easter weekend bus services
The Keighley Bus Company’s services will run to a Saturday timetable on Good Friday, except for the Mainline M4 which will run a Sunday service. A Sunday service will run on Easter Monday: details of all routes and attractions, including illustrated guides to the sights and scenery to be enjoyed from its buses, are available online at: transdevbus.co.uk/keighley.
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