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New app set to streamline local bus travel

The Keighley Bus Company has revealed plans for an all new customer app and retail website to make bus travel simpler and easier.

Bus operator Transdev, parent company of the firm which runs bus services across Keighley, Skipton and Ilkley, first launched its ‘Transdev Go’ app in 2017, and has accelerated its post-pandemic recovery - with numbers using its existing app doubled to over 100,000 users a month.

Transdev Go is now the first choice for up to four out of ten customers buying tickets before travel – and the bus operator says the time is right to switch to a new app and website in spring.

Transdev has signed up Rise Digital Media to develop and maintain its all-new Transdev Go app and website, replacing previous supplier Passenger.

Transdev Commercial Manager Matt Burley said: “We’re delighted that Rise Digital Media, which has built a positive reputation for high quality and innovation in the public transport sector, is to design and maintain an exciting new online retail and information hub for us from this Spring.

“Our all-new Transdev Go app will offer a simpler ticket purchasing experience with new ways to pay, while placing a clearer emphasis on our well-established and popular brands with an even easier path for our customers to find their ideal ticket and journey.

“Our bold and innovative plan for a new customer app and website shows our commitment to improving our digital information portals, while paving the way for an industry-leading customised retail experience.

“We know how important it is in today’s tech-driven marketplace to continually improve our online presence, and we’re looking forward to developing new ways to communicate with our customers in new ways to improve their journey from planning to completion.”

Rise Digital Media CEO Scott James said: “We are delighted to be working with Transdev, a tech-leading operator in the industry, to empower their passengers on the go with our innovative app and user-friendly website, improving their journey experience.

“Seamlessly connecting passengers with schedules, booking options and real-time updates, we’re committed to enhancing convenience and accessibility in travel. We look forward to a close working relationship with Transdev for many years to come.”

Finishing touches are currently being made to Transdev’s new app and website content and designs, with more detail to be revealed closer to the Spring 2024 launch.

Details of all Transdev’s bus routes and tickets for its branded operators serving West and North Yorkshire are available online at transdevbus.co.uk.

The current Transdev Go app is available for free download via the Apple App Store and Google Play.

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