The national store is opening a new store in Skipton.
The new store will bring the British fashion and lifestyle brand to Skipton, offering clothing and accessories for men and women, alongside homeware.
White Stuff is known for its colourful prints and casual clothing, with its range including dresses, knitwear, shirts, denim, footwear and accessories.
The brand was founded in 1985 and has grown to more than 120 shops and concessions across the UK, Germany and Belgium.
The arrival comes as the retailer continues to expand its high street presence, with the company currently advertising a number of roles at its new Skipton store.
Jobs being advertised include customer host and supervisor positions, with the roles based at the Sheep Street shop.
White Stuff has stores in Harrogate, Ilkley and Leeds and is expanding into the north with the new arrival in Skipton.
There is currently no open date announced.

Skipton and Ripon MP encourages nominations for rural community awards
North Yorkshire councillors warn planning changes will weaken local voices
£1million funding boost announced for Keighley businesses
Cowling businesswoman shortlisted for three national awards
Skipton MP raises concerns over treatment of rural postman
Skipton MP calls for action following rise in unemployment benefit claims
Space technology firm reveals why it chose Keighley for £9m space centre
Record-breaking Glitter Ball raises over £280,000 for children's hospice
New route announced for Great Skipton Santa Fun Run
New fines proposed to tackle illegal tobacco and vape sales in North Yorkshire
Plans for new multi-billion pound approach to care services
Two Skipton photographers reach finals of prestigious wedding awards
Ryanair announce new flights from Leeds Bradford Airport
Leeds Bradford Airport strikes suspended as fresh pay talks planned
Winter bus timetable changes announced for Skipton and Craven
Andy Burnham meets Keighley table tennis coach ahead of new Parkinson's sessions
Inherited jewellery: where do you start?
Skipton MP calls for National Insurance cut to support hospitality jobs
Keighley swimming pool to close for essential maintenance


